Premier Designs Jewelry
Founded by Andy and Joan Horner in 1985. Joan Horner Passed Away in Dec. 2010.
Tim Horner (son) is now the current President
Three Different Start up packages:
Simple Sparkle for $395.00.
$300 in jewelry.
$50 in business essentials, and…
3-month trial website subscription.
Bling It On package which is $595.00.
$1,000 in jewelry.
$75 in business essentials.
3-month trial website subscription.
Luxe Launch Boutique option for $795.00.
$1,500 in jewelry.
$100 in business essentials.
6-month trial website subscription
Extra one-time jewelry discount.
Annual Renewal Fee:
$350 renewal license.
I no longer represent Premier Designs and am not making any profits for any links on this associated with Premier Designs; however any links on here for Premier Designs will lead you to the website of one of their jewelers.
Any other links on here non-associated with Premier designs will give me a commission in association with that link, at no additional cost to you.
Above is a picture from one of several jewelry parties I represented and the lovely lady is one of the many hostesses of a PREMIER DESIGNS Jewelry Party. The particular theme for this party was “Breakfast at Tiffany’s.” I have to say I had a lot of fun that day and the ladies had a blast playing games (there are fun games played during the party where everyone can win something) and trying on the jewelry. The hostesses can earn 30% of the sales at the party plus a lot of perks and bonuses. I believe this hostess earned $180 in free Jewelry (a little below the average) that day and only paid shipping (at the time only $4, regardless of how much jewelry is purchased and the tax .08%; just $18.40 for $180 worth of jewelry, not bad.
I joined Premier Designs in April 2014 and was active for about 2 1/2 years, the last year and a half, not really doing much because I was promoted at my job and I was too involved with my job to try to schedule parties with hostesses and I had some personal issues going on that had me distracted and I did not renew in 2018.
Let me briefly tell you a little about Premier Designs:
- Founded in 1985 by Andy and Joan Horner
- Created originally for stay at home moms and single moms
- For representing Christian ministries (Now representing hundreds globally)
- To create affordable high fashion jewelry
Premier Designs purpose is “To Enrich Every Life They Touch.” I was introduced to Premier Designs by a close friend and at first I laughed about it, because I was like “Me, a guy sell Jewelry? Not going to happen.” However, she explained to me that they didn’t have any actual male jewelers (the only ones at the time due to being the husband of the jeweler). She said that as a male I would probably do well because women would be impressed about a guy being able to do a jewelry show and show women different ways to wear their jewelry. She then proceeded to tell me that I would receive 50% of the sales and that I would get it immediately the same day as I cashed in on the Jewelry party and that when I sign up other jewelers I would receive 10% of their sales three legs deep, what they call the 10-10-10 plan, and those commissions would not come out of their pay, but the company would pay that directly to me. OK so the 50% and the 10-10-10 part is what got me; didn’t really care about impressing women with knowing different jewelry techniques. However, if I had to put on a show to make the bucks, I would give them a show (G-rated OK – get your minds out of the gutter).
So the friend that introduced me to Premier helped me with my first show and got me three bookings. I had to schedule them over the next two months because even before the promotion, I could only fit in a couple parties per month and could only do them in evenings or every other weekend. So I learned the steps (watching you tube videos and checking out jewelers websites talking about different party games and booking games) and before I knew it I was having so much fun doing shows, because of the games I would set up
- one where I put a gift in a box, wrapped with paper and then covered it completely in scotch tape, put it in a bigger box, wrapped that and put scotch tape over that – it was a dice game – The 1st person on my left would start off and when I said go, she would go like crazy to get through the tape, as I ran with a box with dice in it to each lady as they would try to roll a double to get their turn to try. Ahhh…their faces when they got through the first box and thought they had it, to find there was another box inside wrapped in tape!
- Another game I had them pick from a box and only they would see who they would be (Movie star, journalist, church lady, diva, etc.) and then they would go to the jewelry table pick what jewelry they thought would go with the choice they picked, put it on and then each was given a sheet to guess who was who (as they had to each perform their part); the one with the most correct would win a prize; If there was a tie, they both won a prize.
There were lots of other games, but those two were of the most popular. Then I would call up some volunteers to be :models” for me and whoever volunteered would be give “bling” bucks and those would go towards the “main prize” (usually a piece of jewelry of their choice for $35 and under – there were a lot of nice choices at that price too!). So I would then pick out jewelry that would accessorize with what they wore that day to the party. Then I would go about showing them the different ways to wear the jewelry. This is a brief video of one of the most popular pieces “Opening Night,” a 90-inch faux pearl necklace, that can be worn 32 different ways, this video just briefly shows some; during my show I would show 5 different ways, I wasn’t about to show all 32; I’d be there all night!
Next would be the “booking” game; this would consist of Two Big Dice and nine square pads with the numbers 1-9 on the front and on the bottom (that they couldn’t see, would be different options – $50 in free jewelry, pick a gift, or grand prize- $100 in free jewelry). I would tell the ladies the rules of the game, if they want to play they would have to honor what was on the back of the pad. If they got win $ amount jewelry, they would have to book a party with me and chose a date within the next three months and they would automatically get that amount of jewelry free at their party, even if no one showed up; as long as they kept the date and didn’t cancel. The other one was to pick a prize from the grab bag I had with miscellaneous little gifts (Premier offers their jewelers a site to get different grab bag prize, and let me tell you the woman love them! The jewelry was costume and not the Premier quality (people sometimes got this confused with Premier jewelry and thought that all Premier was cheap like that- but this was free prize jewelry)! I would always book at least 3 to 4 bookings every party. I would tell them. “I’m sure if you had a party your friends would come, especially (so-and-so – who hosted that party)” and of course the ladies would say ‘Yes, of course we will come to your party.”
Next would be shopping time:
As you can see from the Pictures, I had several pieces of jewelry to display and the ladies loved it! While they would shop, with the catalogs I provided to them, they would also be filling out the information slips (their name, address, phone number, email and the date and time they wanted to have their own party (those that were booking the party). I would also be counting up everyone’s “bling” dollars and would tell the one with the most to pick out a piece of jewelry for $35 or less, or they could pick any pair of earrings off the table. I think I may have been more generous than most, because being a guy and not being able to wear any of the jewelry, I gave away a lot of jewelry. However, the ones who would win that prize, would often be so excited they would buy a bunch of other jewelry to “accessorize” with the one they picked.
Now was the time to tally all the sales to let the hostess know what she received in free jewelry! Here is an example of one of my hostesses’ work sheet showing what she got in free jewelry:
The Hostess Heather’s address has been blacked out for privacy. So the yellow circle shows that Heather on top of the free jewelry she won, she also won a prize for a $25 jewelry piece, tax free. The big red circle is how much she received in free jewelry and the black square shows all she had to pay after the $4 shipping fee and the tax on the amount of the free jewelry. So she paid $24.04 for $291.40 worth of jewelry!
So I did push myself a bit the first two months and booked five parties. These were my earnings from my first five home shows:
The number with the blue line is the total amount of sales for all five shows; the number with the yellow line is the amount of free jewelry hostesses received for all five shows ( the number is a bit high as you can observe at the fourth show, the hostess received a good amount of bonuses); and last the number with the red line is my profit from all five shows. So within just 2 months I made back, and then some, for what I invested for, at the time there was a different package and I paid $800 plus tax, and received $1500 in jewelry, plus a jewelry bag, and some display items.
In my two and a half years of activity, I did 25 shows (I would have been able to have done so much more if my time hadn’t been limited, with the way I was making 3 to 4 bookings at every party) and made close to $15,000 profits. I really had some great experiences while being a part of Premier Designs and met some wonderful people along the way.
This picture is when I went to Texas for a week, and had the privilege to take a photo with the top sponsor in the entire US! These are a few other photos from the trip, I actually got to see Premier’s main factory in Texas!
These last two pictures are the lodgings that Premier payed for me to stay at and these are the incredible folks that were part of our NY team.
These last pictures are some of the accomplishments I received while I was active and was #1 top retailer in New York from April until September, and the person I sponsored was the #2 Top retailer in New York:
That is Grace in the picture with me above, who I sponsored, and I have to tell you, she is an amazing human being!
The last one I was #4, but that’s okay, it’s still awesome and Grace was still #2 and that made me really happy!
The Purpose For All Of This
So the reason why I put all these pictures up and spoke of my experience is there are a lot of reviews on the internet, and they write well and write very convincingly; however as the saying goes “a picture tells a thousand words.” I didn’t want to just get my point across in words, I also wanted to give visualization to show that Premier Designs is a legitimate MLM business. I know often when folks hear MLM, they want to run for the hills; but I hope I was able to show Premier is different. If you can come up with great ideas for your shows and have fun with the hostesses and their guests, you can be very successful with Premier over time. This is not a get rich quick business, it takes time, dedication and perseverance to succeed. Please check it out here for more information about what Premier is about:
If I had Known Than What I Know Now
Though I do not have regrets, because I know everything happens for a reason and it is all in God’s plan; I probably would still be with Premier today and probably be very successful with it, if I had been a member of Wealthy Affiliate back then, I would have created a website based on branding me as a jeweler with Premier Designs. That is what Wealthy affiliate has taught me, that by creating a website and branding yourself and using the proper keywords for SEO to get ranked high with Google, Yahoo and Bing, you gear yourself on the right path to success. For being with Wealthy Affiliate for just under three months and have already had 11 of my posts rank on Google and on the first page of Yahoo and Bing and even one of my posts rate #1 on the first page of all three (Google, Yahoo, and Bing), I would have soared with my Premier Designs career; unfortunately all the jewelry I had, since I couldn’t wear it, I gave to family and friends as gifts, and barely have any more left. However, I may not have been ready then, as I said before God has His reasons for putting me right where I am now. That I believe, may be to help someone else reach that success with Premier, as I am coming closer to mine with Wealthy Affiliate. Go ahead and check Wealthy Affiliate out, no credit card needed and it’s free to start out.
Are You A Premier Designs Jeweler
If you are a Premier Designs jeweler, than what are you waiting for? Create your own website and start branding yourself!
Though Premier has it’s own website that you have your jeweler number linked to and you can create a website for folks to check out the jewelry and a brief description about you, it doesn’t really brand you. Instead create a free website by using the tool above (using WordPress – one of the best in the world to build a website) through the Wealthy Affiliate platform and learn how to create great content that will have you ranking on the first pages of Google, Yahoo, and Bing! If you check out the jewelers at the top in Premier, you will see they have their own websites, where they have blogs and talk about ways to create a great party and give training and re-direct visitors to the their specific Premier Designs website through links. An example is Penny Lacey, very successful with Premier Designs and she has her own website (click here to check it out). On there she talks about the jewelry, but she focus on her, so you get to know Lacey. She has put a video on there telling her story and about her journey with Premier Designs and she puts in helpful tips for other jewelers.
It is extremely important to brand yourself through your website and by having your audience get to know you! Once you have gained their trust and they feel comfortable with you, they are very much more likely to buy from your Premier Designs site, or join Premier Designs under you, because they will feel like they in a way know you. It also will open the door for you to sponsor people that are not near you, and you will be able to communicate through your comment section of your website, keeping a constant open communication with all your visitors, and getting their emails. You can put you tube videos on your site, telling your story why you joined Premier, you can do videos of advertisements for Hostesses when new special come up, etc.
So you can see how having a website, branding yourself, will truly increase your success rate; so go ahead and input the information in the tool above and create your free website.
All my best and many Blessings!
Your Go To Affiliate (Robert)
Any questions you may have or would like to find out more, please leave your comments below in the comment section. I would love to hear from you and get your feedback.