Often a big concern people have when starting out in any business, is the competition. Often they worry so much about the competition, it becomes a barrier to their success, and they feel like they are on a loose wire in the middle of the ocean surrounded by hungry sharks. Honestly, competition is why you should succeed at whatever you do.
Success Regardless of the Competition
It is very easy to feel that it is hopeless to create a business in your niche, when you find out their is a huge amount of competition in it. You begin to let your fear take over your confidence and unfortunately due to it; you feel like giving up. Well don’t do it, make things happen! Whatever your niche may be, take competition as a challenge to find what you can offer that will take away some competition. You are unique and can create something that your competitors aren’t. By putting in your style to what you do, and finding out what the competition is doing, you can improve on getting a better outlook.
An example of this, is perhaps your niche is selling skin care products. You go ahead and check out your competitors sites and see what they are doing to promote the product and read their post and blogs. Then you create your website to cover subjects and data that are more relevant to the product. Be creative when you write your blog and make it relevant to the product of skin care you are trying to promote. Give some brief history of the skin care product and show some comparisons on it. Most importantly, write from the heart and show in your writing the passion you have for the products you promote and create comparisons.
Just be sure that you are giving content that shows more than what your competitors are writing. Do YouTube or some kind of video to show your audience how it works and be engaging; people would rather interact and work with someone who is entertaining and may put some humor in it, rather than someone who is robotic and stiff.
Competitors Help Your Success
Yes it is true. When you have competition and rise to the occasion, it brings out your creativity. Also you can have partnerships with some of these so-called competitors and start to promote one another’s websites; Siddharth Joshi the author of American Dreams [Are Made of Ds] said :
“The best way to kill competition is to partner it”
Do a referral for your product and make it shine. Everyone of us has a creative side and the ability to do amazing things, we just have to get out there and do it!
Write something on your website every day or blog, create videos, and make your website stand out. Before you know it, traffic will be coming to your site and you are no longer needing to stress about your competition. Just stay faithful to being consistent with building on your website and blogs and videos; and most importantly on you!
Overcome Fear and Anxiety
Many times it is difficult to put aside your fear and anxiety and before you know it you feel overwhelmed and you come to a standstill and just start believing that their is nothing further you can do. You start believing you won’t be able to write as well as your competitors, that their videos are better, their website looks better, etc. When you are getting to this point, you need to step back for a second and allow yourself to get in the right mindset.
It is when you feel like this, that you have to remind yourself why you are doing this, and what will happen if you give up? You don’t want to get caught up in trying program after program, hoping you’ll find one that will not be so competitive.
Instead embrace competition, because that is a sign that niche is doing well! You want to be in a niche that has that competition, because it will help you strive to be the best. Even if you are not the best at doing a real professional looking video, find what you are good at and excel at that. Maybe you are good at humor, if that is what helps you to explain things by putting in humor, excel at what makes you, YOU. Humor is a great way of creativity that draws in the crowds!
Competition No Longer Is A Concern
When you start making the best you, and concentrate on what you are really good at, you won’t even be thinking about the competition anymore because you’ll be concentrating so much on building your success, you’ll forget about them, and you will be the one hunting the shark!. Henry Ford said it best, “The competitor to fear, is the one who never bothered about you at all, but goes on making his own business better all the time.”